VIVA 1960 is an ISO-, WRAP- and SEDEX-certified factory producing sleepwear, loungewear, sportswear, swimwear and intimates for US and international apparel brands — from tech pack to branded, boxed carton.
VIVA 1960 began as an act of quiet defiance — a small atelier where women could earn a trade at a time when few workshops would hire them. Three generations later, that founding purpose still runs the factory floor.
Inspired by the growing women's movement of the era, Marie Nashed opens an atelier in Cairo, employing women as skilled makers rather than casual labor.
Marie, alongside her husband Amin's commercial strategy, ships VIVA's first international order — 60,000 pieces exported to Poland.
VIVA installs the first automatic embroidery machine in the Middle East, a full generation ahead of most regional manufacturers.
Marie's son Boulos Massoud and his wife Ivy Gobran take the workshop and formalize it into VIVA1960, a full production factory.
The factory relocates to a purpose-built, state-of-the-art facility in New Cairo, where VIVA still operates today.
VIVA is nominated to GTEX-MENA, a UN International Trade Centre export-readiness program for SMEs.
VIVA begins a new phase of growth — targeting a doubling of production capacity and workforce, and breaking ground on a new production hall to meet rising demand from international partners.
Third-generation leadership adds a computerized cutting system, expands to 6 automatic template sewing stations, and installs 3 new vacuum mini-template units — the latest step in a 65-year push toward precision.
VIVA has spent three decades investing ahead of the market — from the Middle East's first automatic embroidery machine in 1972 to a newly installed computerized cutting system in 2026. Automation isn't a talking point here; it's how we hold tolerance across a 500,000-unit run.
Rolls are laid in precise, tension-controlled layers, eliminating the ply drift and waste of hand-spreading and keeping every marker consistent across the lay.
A newly installed computerized cutter reads digital markers and cuts panels to exact spec, replacing hand-guided cutting for cleaner edges and less fabric waste.
Six programmable template stations stitch pockets, waistbands and repeat details identically, run after run — where hand-guided sewing would drift.
Three new vacuum-assisted mini template machines hold delicate panels flat during stitching, purpose-built for smaller, high-precision components.
Every step of production sits under one roof in New Cairo — design, cutting, sewing, embroidery, printing and branded packing — so your product moves through fewer hands and fewer delays.
Computerized pattern & marker making, CAD embroidery design, 3D product mockups.
In-house sample rooms turn tech packs into fit-approved samples before bulk cutting begins.
High-accuracy suction sewing lines and full-package terms, built for delicate textiles.
In-house computerized single- and multi-head embroidery, heat transfer and digital printing.
Manual looms turn scrap fabric into handmade pieces for our intimates line.
Custom woven labels, hang tags, poly-bagging and branded carton packing.
500 pieces per style — scaling to annual production above 500,000 units.
ISO 9001, 14001, 45001, WRAP-accredited and SEDEX 4-Pillar audited production.
Sixty-five years after Marie Nashed opened her atelier, gender equity and low-waste production are still how VIVA measures a good year — not just a well-shipped one.
55% of VIVA's workforce is women, provided equal technical training and paths into leadership.
Scrap fabric is recycled back into our intimates line, keeping total factory waste to roughly 1%.
Over 20% of our team have been with VIVA more than ten years, protecting institutional knowledge on the floor.
An in-factory technical training program, run with the Egyptian government, builds local textile skills.
Pan-African B2B textile sourcing event, Egypt
UAE's fashion sourcing platform
Global sourcing event, United States
Sustainable sourcing show, London, UK
Tell us about your product and target volume — our team typically replies within one business day. Standard MOQ is 500 pieces per style.